Portraying your listing in the most positive light is very important in today's market when an oversupply of homes for sale exist and buyer's are hesitant to pull the trigger on an offer / purchase all the while thinking there may be a better deal just around the corner.  Agents spend hundreds of dollars on virtual tours, custom printed flyers, door hangers, custom web sites and open houses to showcase and advertise listings in the hope that these things will bring that all allusive, fully qualified buyer.  One of the items that did not make the above list and often times seems to be overlooked is quality listing pictures.

As one peruses through the vast amount of homes listed for sale it is striking to note the varying degrees of quality with regard to listing pictures.  It is also interesting to see the different ways real estate practitioners choose to highlight various aspects of their respective homes by camera angles, vantage points, lighting and so on.  With all of the emphasis placed on separating your listing from all the other ones on the market it is amazing and at the same time quite humorous to see some listing pictures.

A recent home search in the Roswell, Georgia area uncovered some very unique pictures to say the least.  Real Estate professionals marketing a product worth several hundred thousand dollars had out of focus pictures, pictures so dark you could not make out the room, pictures of the ceiling so close that you could not make out any detail, main pictures of the home partially blocked by cars in the driveway or Real Estate signs in the yard.  The list of pictures that do not fit the job of marketing a home in today's market could go on and on however my personal favorite was a closely cropped shot of the inside of a pantry with packages of food available to view.  The picture was taken inside the door frame so your perspective was if you were standing in the pantry looking at the snack foods from about a foot away.