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QR Codes
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Has anyone seen those crazy little black blocks of ink posted on web sites or other social media outlets? This supposedly is the next craze in the real estate industry and it is called a QR Code.QR codes can reference a link to a web site, property information, any text, phone numbers and private messages. QR code stands for quick response code and the possiblities for assisting real estate professionals are very cool indeed.
Real estate practitioners may place QR codes on real estate signs to advertise property information or to direct readers of the code to a special web site that features a virtual tour of the home or information about the listing agent. The links to the additional information are contained in the code. This allows real estate professionals to advertise a home on any piece of media they can fit the code on to and make it readable to the interested party.
QR code readers are available for download to most smart phones making this the perfect advertising medium for the "on the go" potential client. Consumers do not have to take a flyer, call the listing agent or contact a "hotline" number to find out more about a home for sale. With the QR code, they would simply pull up to the sign, roll down the window and scan the code with their phone!
I would love to know others thoughts on the use of the QR code in marketing real estate. Also, I have included a sample QR code in this blog so check it out...
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Posted By - James Walls - 02/25/2011
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